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DANIEL DALTON
DANIEL DALTON
DANIEL DALTON
Examples of platform specific social videos and work with influencers.
MURDER TOWN
For the launch of Murder Town I created a fake travel poster for each of the 10 featured Towns. The artwork was posted across Instagram and Facebook.
These videos used the unmute function on Facebook to our advantage. Challenging the user to 'unmute to hear the truth about this Town'.
THE CURSE OF OAK ISland
Facebook timeline take over. Using a fuse to fit in with the explosive theme of the campaign.
THE BIG KIGHT IN
KNIGHT THEMED CONTENT EVERY THURSDAY AT 9PM
A giant knight marched around London, besieged talk sport radio, infiltrated the offices
of terrified journalists. Viewers posted pictures of themselves dressed up as Knights.
LEE MACK - THE CHOP
You Tube requires longer promos to be able to monetise content with ad breaks.
So I directed 5 pieces of funny short form with comedian Lee Mack to promote The Chop online.
HISTORY OF FOOTBALL
To support The History Channel's global History of football campaign I collaborated
with legendary commentator Jonathan Pearce to create a series of eye catching
animated factoids to share online.
ARCTIC ALONE
My campaign idea for this Arctic survival show was 'The Last to crack wins'. I created a fake screen crack at the beginning of facebook videos to help the videos cut through on a timeline.
UFO WEEK
WEAR IT LIKE LIFETIME
Collaborated with a range of fashion influencers on short form and Instagram stories.
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